Applying Nudge Theory to Foster the SDGs in Smart Cities

Smart cities are associated with huge potential to facilitate achieving of the Sustainable Development Goals (SDGs). The global reach of the SDGs by the citizens needs a synergy including the grass root individual level of decision-making. The nudge theory, a behavioral economics concept, is considered in terms of its application to smart city planning, implementation and policy making. The paper examines the basis and cases of practical embodiment of the nudge theory in smart cities.