By Arshia Arya, Shehla Rashid Shora, Joyojeet Pal
23 September 2021 | 432-436 pages
Abstract:
We studied the Twitter activity of business leaders of top 250 companies in India and the US between January, 2019 and May, 2021 and looked for trends related to cause-related messaging through a topical analysis of their tweets. Using a Word2Vec bag of words model for textual classification, we quantified their engagement with socio-political messaging, using keywords related to the United Nations Sustainable Development Goals (UN SDGs).
